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The Importance of Communication When There's Change

Change management is a valuable skill and one that successful companies take advantage of to navigate evolutions. The International Association of Business Communicators (IABC) state that according to 2020 insights from Gartner, organizations have gone through five major firmwide changes in the past three years — and nearly 75% expect to increase the types of major change initiatives they’ll undertake in the next three years. Between COVID-19 and intense changes in economics, politics, industry disruptors and even climate, change is constant and the need to evolve is ongoing.


For those interested in some of the factors Breakaway Communications considers when planning communications for change management, such as how research has shown the ways employees prefer being given news of change in their organization, visit IABC’s




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