SERVICES
Plan. Design. Execute... And Lead the Way.
Breakaway Communications offers a wide range of services, including brand identity, content creation and event management. We work with you to customize strategy, messaging and visuals that best represents you.
PR STRATEGY
When it comes to how our stakeholders seek, consume, and share information, we live in a multifaceted world. Public relations strategies that rely solely on one or two outlets leave many different avenues for competitors to explore.
Breakaway Communications helps clients understand the range of paid, earned, social and owned opportunities available to them and how to share their stories across all media. We provide ongoing suggestions to ensure programs maintain a consistent cadence to drive tangible results.
Our public relations programs are built on an in-depth understanding of clients’ target audiences. We pair stakeholder research and topic analysis to gain an understanding of the conversations that are driving the issues that matter to our clients, the channels in which they’re happening, the voices who are leading them and the language being used as they do. This serves as the basis for all messaging and engagement strategies.
The execution of our strategies is closely monitored to ensure they deliver the ROI our clients expect.
EMPLOYEE ENGAGEMENT
Each organization’s employees and goals are unique, so we create a communications strategy designed specifically for the needs of both you and your employees.
Whether you’re launching a new benefit or program, addressing specific business challenges, or driving enrollment and engagement, we can design, produce and deploy communications for multiple channels that will reach your people no matter where they are. We create the right messages shared on the right platforms to engage with employees and help managers become better, more consistent communicators.
CONTENT CREATION
The onslaught of messages that people receive every day is staggering, which means it’s more challenging than ever to break through the noise. That’s why solid message development – creating a powerful and compelling narrative and stories to bring it to life – has never been more important to a company’s success. We help you figure out what you want to say and how you want it said for website content development, op-ed's, e-newsletters, blogs, speeches, press releases, advertising, collateral materials, social media, video scripts and more.
EVENT MANAGEMENT
Events can be utilized to build awareness, celebrate a success, or build company morale. Whatever the reason, at Breakaway Communications we're here to help with all facets of the event planning process. We can help you create a budget, find and secure a venue, identify potential event sponsors and partners, develop your event brand and deploy a promotional campaign. Exhibiting at a tradeshow? We can help your booth and team to make a splash on the show floor by managing the event from the preliminary planning to booth design, set-up, swag and marketing collateral. Whether you require just one or all of these services, having Breakaway on point can make your event head-turning and media-buzzing.
BRAND IDENTITY AND MESSAGING
Need a brand refresh, brand buildout or an entirely new brand? With research and up-to-date knowledge of trends, Breakaway will identify and create a winning visual identity. We design logos to be bold, memorable, and relevant in communicating your company culture. It isn’t just about a logo when it comes to your brand. The font you use across print and digital, standardized email signatures, signage, uniforms, swag, and taglines all play a part in your brand’s identity. Let us create a guideline for your brand that will allow audiences to identify your company as easily as their favorite fast-food chain!
COMMUNITY RELATIONS
“Community relations” is one of those buzzword terms that gets thrown around often, but do you know what it truly means and how important it is? In business, it’s about creating mutually beneficial partnerships within the greater demographic area your organization serves. Strategic community relations is an excellent way of attracting new customers and growing your business. Positioning your company as one that’s involved and invested in its' community builds goodwill while generating leads and traffic back to you. Breakaway Communications can help you identify an essential need of your community and strategize how best to engage that will boost your company’s credibility and create a personal connection with your customers as compassionate, trustworthy, and invested in local growth.
SOCIAL MEDIA STRATEGY AND MANAGEMENT
Social media allows you to share your story directly with existing and potential customers. Think of it as your own newspaper, radio station or TV newscast. All you need to do is supply the news. That’s where Breakaway Communications can help.
Most companies simply need a consistent presence on social media, posting several times per week rather than several times per day. If you fall into that category, then we can help. Our social media strategy services help you identify your target audience and define what kind of posts you should be making to keep that audience interested.
If your social media goal is more aggressive, where you would want to post multiple times each day to drive sales, then we can work with excellent outside partners to build the right campaign to achieve your goals.
MEDIA RELATIONS AND MEDIA KITS
Good public relations is more than just generating press releases – it’s a combination of research, good relationships and creativity. Research tells you who you should be talking to and how to get to them. Good relationships with the media, being honest and ethical, and understanding what reporters need to get the story done will result in effective placement of your messages. Creativity is key because without an interesting angle, the story may go nowhere.
MARKETING AND PROMOTIONS
In today’s world, creating lasting relationships with your customers is vital to sustaining a business. We help clients develop and execute marketing campaigns to better engage their customers and build brand loyalty. When consumers truly connect with your product or brand, they become the best advocates for your company. Whether for a service launch, event, cause marketing or consumer education campaign, our goal is to make sure you have the right tools and platforms. We’re not just going to push out your company’s message, we’re going to tell your story – and we’re going to make sure the right people hear it.
REPUTATION AND CRISIS MANAGEMENT
No one welcomes a crisis, but we are proud to put our clients in the best position to handle them. When a crisis presents itself, we help navigate our clients towards the best possible outcome. Dealing with reputation management is a PR capability at which we excel.
Our crisis communications programs includes crisis preparation plans, senior counsel, issues management, crisis communications, crisis training and social media crisis response.
